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Course Names

Course Name                 : English-Language Business Communication

Class                              : U32INTe

Day/Time                       : Tuesday / (1) 08.55-09.40; (2) 09.50-10.35; (3) 10.45-11.30

Lecturer                         : Deny A. Kwary (

Course Books                 :

  1. Blundel, Richard and Ippolito, Kate. 2008. Effective Organisational Communication: Perspectives, Principles and Practices (3rd edition). Harlow, England: Prentice Hall – Financial Times Press. ISBN: 0273713752.

  2. Thill, John V. and Courtland L. Bovee. 2008. Excellence in Business Communication, (8th edition). Prentice Hall. ISBN: 0136157505

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Reference / PowerPoint File



Chapter 1 Perspectives on Communication


A simple model of the communication process

Key dimensions of organisational communication


PowerPoint File #1

Effective Communication Self-Assessment

Diagnostic test of English Skills



Different perspectives on Communication


Chapter 2 Breaking Barriers: Communication in Practice

Underlying causes of barriers to communication

Physiological and neurological factors

Social, cultural and ethical barriers


PowerPoint File #2

Group Assignment: Case Study 1



Discussion on Case Study 1

Overcoming the barriers


Chapter 3 Using Words: Verbal Communication

Spelling, grammar, syntax and punctuation

Using language creatively


Chapter 8 Letters, E-mails and Text Messages

Styles and contents of business letters

Characteristics of e-mails

Text messaging and beyond


PowerPoint File #3

Home assignment 1: Business letters



Review of Home assignment 1



Chapter 4 Making Pictures: Non-verbal Communication

PowerPoint File #4

Potential benefits of non-verbal communication

Potential problems with visual data

Visual aspects of corporate identity


Chapter 5 Developing Arguments: Persuasive Communication

PowerPoint File #5

Introducing rhetorical argument

The challenge of persuasion: audience, message and context

Securing attention and arguing well

Persuasion as interaction



Review of Home assignment 1



Chapter 10 Advertisements, Promotions, News Releases, and Exhibitions

PowerPoint File #6

Planning an advertising and promotional campaign

Communicating with an advertisement

Planning a news release

Exhibitions and events


Home assignment 2: News release

Home assignment 2: News release


Autumn Holiday



Review of Home assignment 2

Review of Home assignment 2



Group Assignment: Case Study 2

Discussion on Case Study 2


Chapter 11 Interviews, Questioning and Listening

PowerPoint File #7

Types of interview

Questioning techniques

Listening techniques

Counselling techniques


Chapter 12 Presentations and Audio-visual Technologies

Preparing the presentation materials

The presentation: four key elements



Group Assignment: Case Study 3

Discussion on Case Study 3


Chapter 13 Meetings, Teams and Negotiations

Principal types and purposes of meetings

The rise of the virtual team


PowerPoint File #8

Applying persuasive communication in negotiations


Chapter 9 Reports, Briefing Papers and Summaries

Analysing reports


PowerPoint File #9

Principal types and purposes of reports

Researching and organising the source material



Home assignment 3: report writing




Chapter 14 Communication in Perspective

Five questions for organisational communicators


PowerPoint File #10

Review of Home assignment 3


Revision for the exam

Concluding remarks



  Introduction to Language

  General Linguistics


  Research Methods

  Lexicology & Lexicography

  Business Communication

  Academic English

  Pengantar Bisnis

  Links for Linguistics

  Links for English Grammar


Deny A. Kwary - Last Updated: 1 April 2009