Free Resources

English Language and Linguistics

www.kwary.net

Home
Educational Background Professional Experience Publications Contact
Course Names
 

Course Name                 : English-Language Business Communication

Class                              : U32INTe

Day/Time                       : Tuesday / (1) 08.55-09.40; (2) 09.50-10.35; (3) 10.45-11.30

Lecturer                         : Deny A. Kwary (deak@asb.dk)

Course Books                 :

  1. Blundel, Richard and Ippolito, Kate. 2008. Effective Organisational Communication: Perspectives, Principles and Practices (3rd edition). Harlow, England: Prentice Hall – Financial Times Press. ISBN: 0273713752.

  2. Thill, John V. and Courtland L. Bovee. 2008. Excellence in Business Communication, (8th edition). Prentice Hall. ISBN: 0136157505

All files may be downloaded for free, but please fill out my Feedback Form HERE after you download any of the files.

 

Week

Reference / PowerPoint File

Topics

36

Chapter 1 Perspectives on Communication

Introduction

A simple model of the communication process

Key dimensions of organisational communication

 

PowerPoint File #1

Effective Communication Self-Assessment

Diagnostic test of English Skills

 

 

Different perspectives on Communication

37

Chapter 2 Breaking Barriers: Communication in Practice

Underlying causes of barriers to communication

Physiological and neurological factors

Social, cultural and ethical barriers

 

PowerPoint File #2

Group Assignment: Case Study 1

 

 

Discussion on Case Study 1

Overcoming the barriers

38

Chapter 3 Using Words: Verbal Communication

Spelling, grammar, syntax and punctuation

Using language creatively

 

Chapter 8 Letters, E-mails and Text Messages

Styles and contents of business letters

Characteristics of e-mails

Text messaging and beyond

 

PowerPoint File #3

Home assignment 1: Business letters

39

 

Review of Home assignment 1

 

 

Chapter 4 Making Pictures: Non-verbal Communication

PowerPoint File #4

Potential benefits of non-verbal communication

Potential problems with visual data

Visual aspects of corporate identity

 

Chapter 5 Developing Arguments: Persuasive Communication

PowerPoint File #5

Introducing rhetorical argument

The challenge of persuasion: audience, message and context

Securing attention and arguing well

Persuasion as interaction

40

 

Review of Home assignment 1

 

 

Chapter 10 Advertisements, Promotions, News Releases, and Exhibitions

PowerPoint File #6

Planning an advertising and promotional campaign

Communicating with an advertisement

Planning a news release

Exhibitions and events

41

Home assignment 2: News release

Home assignment 2: News release

42

Autumn Holiday

 

43

Review of Home assignment 2

Review of Home assignment 2

44

 

Group Assignment: Case Study 2

Discussion on Case Study 2

 

Chapter 11 Interviews, Questioning and Listening

PowerPoint File #7

Types of interview

Questioning techniques

Listening techniques

Counselling techniques

 

Chapter 12 Presentations and Audio-visual Technologies

Preparing the presentation materials

The presentation: four key elements

45

 

Group Assignment: Case Study 3

Discussion on Case Study 3

 

Chapter 13 Meetings, Teams and Negotiations

Principal types and purposes of meetings

The rise of the virtual team

 

PowerPoint File #8

Applying persuasive communication in negotiations

46

Chapter 9 Reports, Briefing Papers and Summaries

Analysing reports

 

PowerPoint File #9

Principal types and purposes of reports

Researching and organising the source material

 

 

Home assignment 3: report writing

47

 

 

Chapter 14 Communication in Perspective

Five questions for organisational communicators

 

PowerPoint File #10

Review of Home assignment 3

 

Revision for the exam

Concluding remarks

 

 

  Introduction to Language

  General Linguistics

  Sociolinguistics

  Research Methods

  Lexicology & Lexicography

  Business Communication

  Academic English

  Pengantar Bisnis

  Links for Linguistics

  Links for English Grammar

  Dictionaries

Deny A. Kwary - Last Updated: 1 April 2009